63% Brand-New Customers Across 5 Locations…In Just 6 Months.
Case Study
A 5-location pizza concept across Greater Orlando launched with ABR. In 6 months on $3,561 of ad spend, the program built a 6,504-person opted-in database across all five units — Bithlo, Downtown Orlando, Lake Mary, Lake Nona, Winter Springs — drove 637 in-store visits, and pulled $21,518 in tracked sales. 63% of every tracked dollar came from brand-new first-time customers. Multi-unit acquisition at scale — same playbook running simultaneously across five neighborhoods.
And this all happened with a $3,561 Ad Spend using our ABR Customer Acquisition Program.
Step 1 · Attract Attention
Free pizza. 5 stores. One owned audience.
Featured Offer
Free 14" Cheese Pizza
One per guest · opt-in requiredA 5-location pizza concept across Greater Orlando — Bithlo, Downtown Orlando, Lake Mary, Lake Nona, Winter Springs. Five different neighborhoods, five different commute patterns, five different audiences — but one menu, one brand, and (going in) zero owned customer data the company could market to across all of them.
The ask coming into ABR was direct — find first-time customers in each of the 5 markets, get them through the door, and consolidate them into a single database the company owns across the entire footprint.
So we built the offer around the menu's hero item: a FREE 14" Cheese Pizza, redeemable ONLY after a guest joins their marketing program at any of the five units. The mechanic: one ad creative, geotargeted by location; one offer; one database that lets the company market each store's audience back to its own community while learning what works at scale.
The result speaks to multi-unit acquisition: 6,504 opt-ins across 5 stores in 6 months, with 63% of every tracked sales dollar coming from brand-new first-time customers. The system runs in parallel.
The ads attracted this attention
In Just 6 Months.
Step 2 · Build A Database
A Database They Own.
In Just 6 Months.
Where that database showed up in sales
90% of tracked sales came from guests who weren't coming back on their own.
First-time guests through the door across all 5 locations. The majority of every tracked dollar — multi-unit acquisition is doing its job in parallel.
Lost guests the offer pulled back in. The pizza offer reactivated lapsed regulars across 5 different neighborhoods at once.
The already-loyal regulars. Smaller share — at 6 months across 5 stores, the program is still in pure acquisition mode.
90% of tracked sales came from new guests plus reactivated lost guests — one of the highest found-money shares in the portfolio. Across 5 locations, that's almost entirely incremental revenue: people who weren't coming through any of these doors before.
Step 3 · Results, Revenue…ROI
The results — and the economics behind them.
Sales & Operations
In Just 6 Months.
The ROI
Now the economics: CAC vs LTV
Because marketing isn't for one visit. It's for years of visits.
+ food cost of the promo
(low end — pizza regulars order 50+ times/year)
Would you spend $18.32 to earn $1,300?
Plus the ad attention and customer data that come with it? We thought so.
Step 4 · Your Turn
This partner chose our ABR Roadshow & Accelerate Program to get these results.
Click below to schedule a consultation and see if we can help you — and if your restaurant is a great fit for the program.
Photos on this page are for visual reference only. Images may not depict the specific restaurant, location, staff, or menu item referenced in the case study.
Case study metrics reflect actual dashboard reporting from the restaurant referenced. Individual restaurant results vary based on market, concept, offer mechanics, operational execution, timing, and other factors. Past performance is not indicative of future results.
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