Built A 4,604-Person Database Across 3 Locations…In Just 6 Months.
Case Study
A 3-location gluten-free bakery in Bucks County, Pennsylvania launched with ABR. In 6 months on $1,894 of ad spend, the program built a 4,604-person opted-in database across three towns — Chalfont, Newtown, and Wayne — drove 1,349 in-store visits, and pulled $29,392 in tracked sales at a 15.5x return. The system scales across units. A niche concept reaches an audience that would otherwise be hard to find.
And this all happened with a $1,894 Ad Spend using our ABR Customer Acquisition Program.
Step 1 · Attract Attention
Free cookies. 3 locations. One owned database.
Featured Offer
Free ½ lb. of Cookies
One per guest · opt-in requiredA 3-location gluten-free bakery in Bucks County, Pennsylvania — Chalfont, Newtown, and Wayne. Specialty concept, deeply loyal customer base, and a niche the broader retail bakery market doesn't serve well. The kind of business where every gluten-free customer who finds you tells three more.
The ask coming into ABR was direct — build a single owned database across three units, get the niche audience to find each location, and turn the gluten-free community into traffic.
So we built the offer around the bakery's signature: a Free ½ lb. of Cookies, redeemable ONLY after a guest joins their marketing program at any of the three units. The mechanic: one offer, three locations, one database that lets the bakery market to each town's audience and re-target lapsed guests anywhere across the footprint.
The result speaks to multi-unit scale: 4,604 opt-ins across 3 stores in 6 months, 1,349 visits, $29,392 in tracked sales at 15.5x return. Niche concept, multi-unit reach, owned audience.
The ads attracted this attention
In Just 6 Months.
Step 2 · Build A Database
A Database They Own.
In Just 6 Months.
Where that database showed up in sales
69% of tracked sales came from guests who weren't coming back on their own.
First-time guests walking through the door. Smaller acquisition share — but for a niche concept, every new gluten-free customer is a high-loyalty long-term find.
Lost guests the offer pulled back in. The biggest segment by share — the cookie offer pulled back lapsed regulars across all three units.
The already-loyal regulars. Smaller share by count but the largest dollars — gluten-free regulars are deeply loyal once you have them, and they bought more than the offer asked of them.
69% of tracked sales came from new guests plus reactivated lost guests. The loyal-regulars layer added another 30% — meaning the program serves all three customer types at niche-bakery scale across three units, not just one.
Step 3 · Results, Revenue…ROI
The results — and the economics behind them.
Sales & Operations
In Just 6 Months.
The ROI
Now the economics: CAC vs LTV
Because marketing isn't for one visit. It's for years of visits.
+ food cost of the promo
(low end — bakery regulars come 50+ times/year)
Would you spend $6.59 to earn $900?
Plus the ad attention and customer data that come with it? We thought so.
Step 4 · Your Turn
This partner chose our ABR Roadshow & Accelerate Program to get these results.
Click below to schedule a consultation and see if we can help you — and if your restaurant is a great fit for the program.
Photos on this page are for visual reference only. Images may not depict the specific restaurant, location, staff, or menu item referenced in the case study.
Case study metrics reflect actual dashboard reporting from the restaurant referenced. Individual restaurant results vary based on market, concept, offer mechanics, operational execution, timing, and other factors. Past performance is not indicative of future results.
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