$214,540 In Tracked Sales…On Just $13,025 In Ads.
Case Study
A 2-location wood-fired pizzeria in Chicago's southwest suburbs — Lemont and La Grange — launched with ABR three years ago. Since then, the program has built a 9,376-person opted-in database (including 5,602 birthdays on file), driven 2,858 in-store visits, and pulled $214,540 in tracked sales at a $75.07 average check and 16.47x return on ad spend. Three years of compounding. The flagship version of what the system looks like at scale.
And this all happened with a $13,025 Ad Spend across 3 years using our ABR Customer Acquisition Program.
Step 1 · Attract Attention
FREE pizza. Three years on the program.
Featured Offer
FREE Pizza
One per guest · opt-in requiredA 2-location wood-fired pizzeria in Chicago's southwest suburbs — Lemont and La Grange. Sit-down dining, premium menu, and the kind of community pizzeria where regulars know the family that owns it. The kind of business where a marketing investment pays off over years, not weeks.
The ask coming into ABR three years ago was direct — turn ad attention into first visits, build a database the restaurant owns, and prove the system pays back over the long arc of customer lifetimes.
So we built the offer around the menu's hero item: a FREE Pizza, redeemable ONLY after a guest joins their marketing program. Three years of running that mechanic across both locations built a 9,376-person owned database. The pizzeria has captured names, emails, phones, and now 5,602 birthdays — birthdays alone are a marketing asset that drives revenue every day of the year.
The proof is the cumulative number: $214,540 in tracked sales over three years at 16.47x return on ad spend. Year 1 built the foundation. Year 3 is where compounding shows.
The ads attracted this attention
Over 3 Years.
Step 2 · Build A Database
A Database They Own.
Over 3 Years.
Where that database showed up in sales
84% of tracked sales came from guests who weren't coming back on their own.
First-time guests across three years of compounding. Nearly half of every tracked dollar — three years of acquisition adds up.
Lost guests pulled back in over three years. The reactivation engine running at scale — every lapsed regular has had multiple offer cycles to come back.
The already-loyal regulars. Smaller share by count but real recurring dollars — premium pizza regulars come back, year after year.
84% of tracked sales came from new guests plus reactivated lost guests — revenue that wasn't showing up without the program. Compounded over three years, that's nearly $180,000 in incremental dollars surfaced by the system. Plus the 5,602 birthdays in the database, which trigger their own marketing flow every day of the year.
Step 3 · Results, Revenue…ROI
The results — and the economics behind them.
Sales & Operations
Over 3 Years.
The ROI
Now the economics: CAC vs LTV
Because marketing isn't for one visit. It's for years of visits.
+ food cost of the promo
(low end — premium-pizza regulars come 50+ times/year)
Would you spend $14.41 to earn $3,000?
Plus the ad attention and customer data that come with it? We thought so.
Step 4 · Your Turn
This partner chose our ABR Roadshow & Accelerate Program to get these results.
Click below to schedule a consultation and see if we can help you — and if your restaurant is a great fit for the program.
Photos on this page are for visual reference only. Images may not depict the specific restaurant, location, staff, or menu item referenced in the case study.
Case study metrics reflect actual dashboard reporting from the restaurant referenced. Individual restaurant results vary based on market, concept, offer mechanics, operational execution, timing, and other factors. Past performance is not indicative of future results.
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