1,758 New Guests In 7 Weeks…From $517 In Ad Spend.
Case Study
A fried chicken concept launched with ABR and, in 7 weeks, built a 1,758-person database, drove 438 tracked in-store visits, and pulled $6,774 in sales.
And this all happened with a $517 Ad Spend using our ABR Customer Acquisition Program.
Found Money
89% of the tracked sales came from guests who weren't coming back on their own.
The dashboard splits every tracked visit into three buckets: brand-new guests, lost guests who've been reactivated, and frequent guests who were already coming in. Here's how the $6,774 in tracked sales broke down.
Brand-new guests walking through the door for the first time. The majority of tracked sales — acquisition is working.
Lost guests the offer pulled back in. Actually outspent the "new" bucket on a per-visit basis.
The already-loyal guests. Kept in the database, but this wasn't a program designed to re-sell them.
89% of tracked sales came from new guests plus reactivated lost guests. That's revenue that wasn't showing up without the program — one of the highest found-money shares across the entire ABR portfolio.
The Setup
Viral attention. Zero database. A free sandwich, gated by an opt-in.
Featured Offer
Free Chicken Sandwich
One per guest · opt-in requiredTwo fried chicken units in Southern California — one in the Inland Empire, one in Orange County. Made-to-order kitchen, strong neighborhood following, and a guest base doing a lot of the brand-building work for free: 745 Google reviews and 834 user-uploaded photos, plus a steady stream of viral content fans were already sharing online.
What they didn't have was a database. No list to warm up, no list to follow up with, no list to own. The ask coming into ABR was simple — turn their viral attention into new customers and a database the restaurant owns.
So we built the offer around the one thing they already did best: their hero product. A free chicken sandwich, redeemable ONLY after a guest joins their marketing program. Customers were STOKED to raise their hand for it — and the restaurant got back a name, email, phone, and birthday on every single one.
It's the cheapest possible way to get new customers. You get the marketing attention, the customer's info, and you drive sales every day.
The Numbers
The dashboard, line by line.
But first — two numbers matter more than the rest.
Because marketing isn't for one visit. It's for years of visits.
+ food cost of the promo
(low end — 20–30 visits/year is typical)
Would you spend $6.40 to earn $600?
Plus the ad attention and customer data that come with it? We thought so.
Anyway — here's every metric, straight off the dashboard. No modeling, no extrapolation. Reporting window: 7 weeks.
Awareness & Reach
Data & Sales Gathered
The ROI
$0.34 per contact is the cheapest data cost across the 18-restaurant ABR portfolio. $6.40 true CAC means the acquisition math works before the second visit.
The Solution
What Program We Are Working On Together = The ABR Roadshow
The 2 Location Chicken Sandwich Shop will have a visit from one of our ABR Crews to film and document their story and create a one-of-a-kind TV quality show to air on their Facebook page.
On top of our Roadshow episodes, we layer our customer acquisition program, and as you can see from the results above that's off to an amazing start.
Once they get 12 months behind them, they'll have their story, organic social media, paid social media and a MASSIVE database driving thousands of customers in annually.
One More Thing
The comment section drove 3x more visits than the paid ads did.
Two acquisition channels did almost all of the work: Facebook Ads, and the comment threads on the offer posts themselves. Nearly identical opt-in volume. Wildly different downstream behavior.
Same opt-in volume. 3.18x the visits. 3.52x the sales. Community engagement on a good offer converts deeper than cold paid reach — because the trust's already there. This is what brand gravity looks like when you can see it on a dashboard.
Your restaurant's dashboard starts here.
Every program we run is built on the same system: a hero offer, a database you own, and a dashboard that tracks every dollar back to the ad that earned it. Let's find out what your version looks like.
Photos on this page are for visual reference only. Images may not depict the specific restaurant, location, staff, or menu item referenced in the case study.
Case study metrics reflect actual dashboard reporting from the restaurant referenced. Individual restaurant results vary based on market, concept, offer mechanics, operational execution, timing, and other factors. Past performance is not indicative of future results.
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