77% Of Sales Came From First-Time Customers…In Just 3.5 Months.
Case Study
A 2-location cafe and market in the San Gabriel Valley launched with ABR. In 3.5 months on $1,129 of ad spend, the program built a 1,647-person opted-in database and pulled $7,068 in tracked sales — and 77% of those sales came from brand-new first-time customers. The highest new-customer share in the entire ABR portfolio. Pure acquisition mode.
And this all happened with a $1,129 Ad Spend using our ABR Customer Acquisition Program.
Step 1 · Attract Attention
A free sandwich. The neighborhood showed up — most for the first time.
Featured Offer
Free Sandwich
One per guest · opt-in requiredA 2-location cafe and market in the San Gabriel Valley — sandwiches, coffee, grab-and-go retail items. The kind of neighborhood concept where a great review on Google travels fast: 78 of 79 reviews are 5-star, with a 4.86 average rating. Strong product, strong customer experience, but a relatively new program that needed to find its audience and own the relationship.
What they didn't have was a database — or much of a way to introduce themselves to neighbors who hadn't tried them yet. No list to warm up, no list to retarget, no list they owned. The ask coming into ABR was simple — find the people in this neighborhood who haven't been here yet, and turn them into a database the cafe owns.
So we built the offer around the hero item: a free sandwich, redeemable ONLY after a guest joins their marketing program. The ad budget went to work pulling first-time customers in. Each opt-in returned a name, email, and phone — first-party data the cafe owns and can market to forever.
It's the cheapest possible way to get new customers. You get the marketing attention, the customer's info, and you drive sales every day.
The ads attracted this attention
In Just 3.5 Months.
Step 2 · Build A Database
A Database They Own.
In Just 3.5 Months.
Where that database showed up in sales
93% of tracked sales came from guests who weren't coming back on their own.
First-time guests walking through the door. Three-quarters of every dollar tracked — the highest new-customer share in the entire ABR portfolio.
Lost guests the offer pulled back in. The retention engine is just beginning to fire on a 3.5-month-old program.
The already-loyal regulars. Smallest share — the regulars haven't had time to layer back on top yet.
93% of tracked sales came from new guests plus reactivated lost guests. That's revenue that wasn't showing up without the program — the highest found-money share in the entire ABR portfolio.
Step 3 · Results, Revenue…ROI
The results — and the economics behind them.
Sales & Operations
In Just 3.5 Months.
The ROI
Now the economics: CAC vs LTV
Because marketing isn't for one visit. It's for years of visits.
+ food cost of the promo
(low end — cafe regulars run 30–50 visits/year)
Would you spend $9.64 to earn $920?
Plus the ad attention and customer data that come with it? We thought so.
Step 4 · Your Turn
This partner chose our ABR Roadshow & Accelerate Program to get these results.
Click below to schedule a consultation and see if we can help you — and if your restaurant is a great fit for the program.
Photos on this page are for visual reference only. Images may not depict the specific restaurant, location, staff, or menu item referenced in the case study.
Case study metrics reflect actual dashboard reporting from the restaurant referenced. Individual restaurant results vary based on market, concept, offer mechanics, operational execution, timing, and other factors. Past performance is not indicative of future results.
Schedule Your WIN Meeting
Pick a time that works for you.