$16,840 In Tracked Sales At A $106 Average Check…In Just 3.5 Months.
Case Study
A specialty seafood market and sushi bar in suburban Berks County, Pennsylvania launched with ABR. In 3.5 months on $1,111 of ad spend, the program built a 1,329-person opted-in database and pulled $16,840 in tracked sales at a $105.92 average check — the highest in the entire ABR portfolio. The system scales to premium concepts too.
And this all happened with a $1,111 Ad Spend using our ABR Customer Acquisition Program.
Step 1 · Attract Attention
Same system. Premium ticket. Same 15x return.
Featured Offer
BOGO Specialty Roll
Buy one, get one free · opt-in requiredA specialty seafood market and sushi bar in suburban Berks County, Pennsylvania. Premium concept, premium ticket — the kind of restaurant where customers come in for a $100+ night out, not a quick lunch. Pristine reputation: 60 of 61 Google reviews are 5-star, with a 4.95 rating — the highest in the entire ABR portfolio.
What they didn't have was a database, or a way to consistently bring guests back at the cadence the concept deserves. No list to warm up, no list to remarket to, no list to own. The ask coming into ABR — build a database of premium-ticket guests and prove the system works at $100 a check, not just $15.
So we built the offer to fit the concept: a BOGO Specialty Roll, redeemable ONLY after a guest joins their marketing program. The offer brings two paying guests in — that's a $100+ ticket on a discounted entry. Each opt-in returned a name, email, and phone. The system runs the same playbook, just with a bigger ticket on the receipt.
The point: the ABR system doesn't only work at fast-casual price points. The math gets better as the ticket goes up — same CAC, more revenue per visit.
The ads attracted this attention
In Just 3.5 Months.
Step 2 · Build A Database
A Database They Own.
In Just 3.5 Months.
Where that database showed up in sales
84% of tracked sales came from guests who weren't coming back on their own.
First-time guests walking through the door — acquisition is working at premium ticket too.
Lost guests the offer pulled back in. Spent over 3x what new customers spent in dollars on a similar share — premium concept regulars carry the receipt.
The already-loyal regulars. Smallest share by count but the largest dollars — loyal premium-ticket guests carry disproportionate spend.
84% of tracked sales came from new guests plus reactivated lost guests. At a $106 average check, that's serious incremental revenue — revenue the system surfaces that wasn't showing up on its own.
Step 3 · Results, Revenue…ROI
The results — and the economics behind them.
Sales & Operations
In Just 3.5 Months.
The ROI
Now the economics: CAC vs LTV
Because marketing isn't for one visit. It's for years of visits.
+ food cost of the promo
(low end — premium-concept regulars compound fast)
Would you spend $14.45 to earn $1,600?
Plus the ad attention and customer data that come with it? We thought so.
Step 4 · Your Turn
This partner chose our ABR Roadshow & Accelerate Program to get these results.
Click below to schedule a consultation and see if we can help you — and if your restaurant is a great fit for the program.
Photos on this page are for visual reference only. Images may not depict the specific restaurant, location, staff, or menu item referenced in the case study.
Case study metrics reflect actual dashboard reporting from the restaurant referenced. Individual restaurant results vary based on market, concept, offer mechanics, operational execution, timing, and other factors. Past performance is not indicative of future results.
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