$66 Family Tables. 17.3x Return…In Just 5 Months.
Case Study
A 1-location family sports tavern in suburban Philadelphia launched with ABR. In 5 months on $1,613 of ad spend, the program built a 2,711-person opted-in database, drove 423 in-store visits, and pulled $27,960 in tracked sales — a 17.3x return on ad spend. The signature: a $66.10 average check. Sports tavern means families, groups, and game nights — wings, sandwiches, drinks, and a long table. The system delivers a premium ticket without a premium concept.
And this all happened with a $1,613 Ad Spend using our ABR Customer Acquisition Program.
Step 1 · Attract Attention
Free shareable. The family ticket comes with it.
Featured Offer
Free Shareable
One per guest · opt-in requiredA 1-location family sports tavern in suburban Philadelphia. Wings, sandwiches, beer, big-screen TVs, long tables for the game. The kind of neighborhood spot where a "quick lunch" turns into a couple, a kids' menu, and a friend who joined — and the check climbs accordingly. Strong reputation: 128 of 136 reviews are 5-star, 4.69 average rating.
The ask coming into ABR was direct — turn ad attention into game-night tables, build a database the tavern owns, and prove the offer ticket beats the offer cost.
So we built the offer around something the whole table would share: a Free Shareable appetizer (wings, nachos, bites — the universal pre-game starter), redeemable ONLY after a guest joins their marketing program. The mechanic: invite them in for a free shareable, they bring the table. Each opt-in returns a name, email, and phone.
The proof is the average check. $66.10 per visit means the table was full. A free $12 appetizer brought a $66 ticket. The math always wins when the ticket is bigger than the offer cost — and at a sports tavern, the ticket is bigger than you'd guess.
The ads attracted this attention
In Just 5 Months.
Step 2 · Build A Database
A Database They Own.
In Just 5 Months.
Where that database showed up in sales
67% of tracked sales came from guests who weren't coming back on their own.
First-time guests walking in for game night. A third of tracked sales — the family-style $66 ticket carries weight.
Lost guests the offer pulled back in. The biggest of the three segments — lapsed regulars came back for a Free Shareable and stayed for the table.
The already-loyal regulars. Strong share — existing customers showed up to the offer too. Sports taverns reward loyalty across all three buckets at once.
67% of tracked sales came from new guests plus reactivated lost guests. The remaining 33% came from regulars who came in for the offer too — existing-base reinforcement at a $66 ticket. Sports taverns serve all three customer types at once, and the $66 average check makes every bucket pay.
Step 3 · Results, Revenue…ROI
The results — and the economics behind them.
Sales & Operations
In Just 5 Months.
The ROI
Now the economics: CAC vs LTV
Because marketing isn't for one visit. It's for years of visits.
+ food cost of the promo
(low end — sports tavern regulars come 15–25 times/year for game nights)
Would you spend $9.82 to earn $1,000?
Plus the ad attention and customer data that come with it? We thought so.
Step 4 · Your Turn
This partner chose our ABR Roadshow & Accelerate Program to get these results.
Click below to schedule a consultation and see if we can help you — and if your restaurant is a great fit for the program.
Photos on this page are for visual reference only. Images may not depict the specific restaurant, location, staff, or menu item referenced in the case study.
Case study metrics reflect actual dashboard reporting from the restaurant referenced. Individual restaurant results vary based on market, concept, offer mechanics, operational execution, timing, and other factors. Past performance is not indicative of future results.
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