$54 Avg Check At 6.86x Return…In Just 7 Months.
Case Study
A 1-location pizza shop in North Dallas launched with ABR. In 7 months on $2,455 of ad spend, the program built a 1,972-person opted-in database, drove 312 in-store visits, and pulled $16,838 in tracked sales at a $53.97 average check. Premium pizza ticket, 6.86x return on ad spend. A pizza concept doesn't have to be a $15 BOGO play — when the menu has the depth, the system delivers a $54 ticket.
And this all happened with a $2,455 Ad Spend using our ABR Customer Acquisition Program.
Step 1 · Attract Attention
BOGO pizza. The $54 ticket beats the offer cost.
Featured Offer
BOGO Pizza
Buy one, get one free · opt-in requiredA 1-location pizza shop in North Dallas. Strong neighborhood following, sit-down dinner spend (not delivery-only), and an average ticket of $53.97 — high for pizza. The marketing system needed to find first-time customers in this market and prove the unit economics work at a $54 ticket.
The ask coming into ABR was direct — turn ad attention into first visits, build a database the shop owns, and demonstrate that the offer cost is dwarfed by the ticket size.
So we built the offer around the menu's hero pairing: a Buy One, Get One Free Pizza, redeemable ONLY after a guest joins their marketing program. The mechanic: invite a customer in for a free pizza, they bring a friend or family. The table orders entrees, drinks, sides on top of the BOGO. The ticket runs $54 even with one pizza free.
The proof: 1,972 opt-ins, 312 visits, $16,838 in tracked sales — at 6.86x return on ad spend. A pizza concept doesn't need to be a $15 takeout play. When the dining room is full, the offer cost gets dwarfed by the ticket.
The ads attracted this attention
In Just 7 Months.
Step 2 · Build A Database
A Database They Own.
In Just 7 Months.
Where that database showed up in sales
83% of tracked sales came from guests who weren't coming back on their own.
First-time guests through the door. Majority share — pizza acquisition is doing its job at scale.
Lost guests pulled back in. The BOGO offer reactivated lapsed regulars who'd drifted out of rotation.
The already-loyal regulars. Smaller share — at 7 months in, the program is still in pure acquisition mode. Every regular captured is now in the database for life.
83% of tracked sales came from new guests plus reactivated lost guests — revenue that wasn't showing up without the program. At a $54 average ticket, that's serious incremental dollars on top of what the regulars were already doing.
Step 3 · Results, Revenue…ROI
The results — and the economics behind them.
Sales & Operations
In Just 7 Months.
The ROI
Now the economics: CAC vs LTV
Because marketing isn't for one visit. It's for years of visits.
+ food cost of the promo
(low end — pizza regulars order 50+ times/year)
Would you spend $13.64 to earn $1,600?
Plus the ad attention and customer data that come with it? We thought so.
Step 4 · Your Turn
This partner chose our ABR Roadshow & Accelerate Program to get these results.
Click below to schedule a consultation and see if we can help you — and if your restaurant is a great fit for the program.
Photos on this page are for visual reference only. Images may not depict the specific restaurant, location, staff, or menu item referenced in the case study.
Case study metrics reflect actual dashboard reporting from the restaurant referenced. Individual restaurant results vary based on market, concept, offer mechanics, operational execution, timing, and other factors. Past performance is not indicative of future results.
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