$10,818 In Tracked Sales…On Just $1,323 In Ads.
Case Study
A 1-location burger pub in South Jersey launched with ABR. In 5 months on $1,323 of ad spend, the program built a 1,123-person opted-in database and pulled $10,818 in tracked sales at 8.18x ROAS. The signature of this case study is the customer mix — most ABR clients lean acquisition-heavy or retention-heavy. Crawford's tracked sales split nearly evenly across new customers, regulars, and reactivated lost customers. The system serves all three at once.
And this all happened with a $1,323 Ad Spend using our ABR Customer Acquisition Program.
Step 1 · Attract Attention
BOGO burger. The whole town showed up — all three customer types.
Featured Offer
BOGO Burger
Buy one, get one free · opt-in requiredA 1-location corner bar & kitchen in South Jersey. Burgers, beer, neighborhood vibes — the kind of place where the regulars know each other and the bartender knows everyone's order. Strong product, real loyalty, but the marketing was missing the mechanism that quantifies who's coming back, who's stayed away, and who's brand new.
The ask coming into ABR was direct — find new customers, bring back lost ones, AND give the regulars another reason to come in. Build a database that handles all three at once.
So we built the offer around the menu's headline item: a Buy One, Get One Free Burger, redeemable ONLY after a guest joins their marketing program. The BOGO mechanic is universal — it pulls a first-time guest curious about a free burger, a lapsed regular looking for a reason to come back, AND the loyal regulars who'll come anyway. Each opt-in returned a name, email, and phone.
The proof is the segment mix. The numbers came back nearly even — 33% new, 35% regular, 31% reactivated. That's a rare three-way split. The system serves all three customer types from a single offer.
The ads attracted this attention
In Just 5 Months.
Step 2 · Build A Database
A Database They Own.
In Just 5 Months.
Where that database showed up in sales
65% of tracked sales came from guests who weren't coming back on their own — and 35% came from regulars who showed up too.
First-time guests walking through the door. A third of tracked sales — acquisition is working at the same time the regulars come in.
Lost guests the offer pulled back in. Nearly identical share to New — the program is reactivating lapsed regulars at the same pace it acquires.
The already-loyal regulars. The biggest of the three segments — existing customers showed up for the BOGO too. Not a re-sell, but a confirmation: the offer fits the menu the regulars already love.
65% of tracked sales came from new guests plus reactivated lost guests. That's the incremental revenue. The other 35% came from regulars who came in to claim the BOGO too — existing-base reinforcement on top of the acquisition. The full three-way split, in dollars.
Step 3 · Results, Revenue…ROI
The results — and the economics behind them.
Sales & Operations
In Just 5 Months.
The ROI
Now the economics: CAC vs LTV
Because marketing isn't for one visit. It's for years of visits.
+ food cost of the promo
(low end — neighborhood pub regulars come 20+ visits/year)
Would you spend $14.53 to earn $750?
Plus the ad attention and customer data that come with it? We thought so.
Step 4 · Your Turn
This partner chose our ABR Roadshow & Accelerate Program to get these results.
Click below to schedule a consultation and see if we can help you — and if your restaurant is a great fit for the program.
Photos on this page are for visual reference only. Images may not depict the specific restaurant, location, staff, or menu item referenced in the case study.
Case study metrics reflect actual dashboard reporting from the restaurant referenced. Individual restaurant results vary based on market, concept, offer mechanics, operational execution, timing, and other factors. Past performance is not indicative of future results.
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