$4,823 In Sales From Customers Who'd Stopped Coming Back…In Just 4 Months.
Case Study
A 1-location breakfast diner in La Crosse, Wisconsin launched with ABR. In 4 months on $1,263 of ad spend, the program built a 2,662-person opted-in database and pulled $13,862 in tracked sales — but the headline number is where those sales came from. 52% came from lost customers brought back — the highest reactivation share in the entire ABR portfolio. The lapsed-customer engine, in action.
And this all happened with a $1,263 Ad Spend using our ABR Customer Acquisition Program.
Step 1 · Attract Attention
BOGO breakfast. The lapsed regulars came back to claim it.
Featured Offer
BOGO Breakfast
Buy one, get one free · opt-in requiredA 1-location breakfast diner in La Crosse, Wisconsin. The kind of small-town cafe with deep neighborhood loyalty — 207 of 210 Google reviews are 5-star, with a 4.89 average rating. Strong product, real regulars. But like every diner, they had customers who'd "gone away" — moved jobs, changed routines, just stopped coming. Quietly slipping out of rotation, with no marketing channel to invite them back.
The ask coming into ABR was direct — bring back the lapsed regulars, attract new ones, and build a database the cafe owns so they never lose track of a guest again.
So we built the offer around the breakfast plate the regulars already loved: a Buy One, Get One Free Breakfast, redeemable ONLY after a guest joins their marketing program. The BOGO mechanic invites couples and friends to come back together — the perfect "let's go to that diner we used to go to" Sunday-morning prompt. Each opt-in returned a name, email, and phone.
The proof is in the segment mix. 52% of every tracked dollar came from lost customers brought back — the highest reactivation share in the entire ABR portfolio. The system did exactly what no Yelp page or push notification can: surface the absent regulars and bring them back.
The ads attracted this attention
In Just 4 Months.
Step 2 · Build A Database
A Database They Own.
In Just 4 Months.
Where that database showed up in sales
84% of tracked sales came from guests who weren't coming back on their own.
First-time guests walking through the door. Acquisition is doing its share — but on this case study, look at the next bucket.
Lost guests pulled back in. Over half of every tracked dollar came from customers who'd stopped coming back on their own — the highest reactivation share in the entire ABR portfolio.
The already-loyal regulars. Smaller share but real dollars — the existing base showed up to the BOGO offer too.
84% of tracked sales came from new guests plus reactivated lost guests. The reactivation half of that — the lapsed regulars brought back — is the part no other channel surfaces. Yelp can't do this. Push notifications can't do this. The ABR system makes it the headline number.
Step 3 · Results, Revenue…ROI
The results — and the economics behind them.
Sales & Operations
In Just 4 Months.
The ROI
Now the economics: CAC vs LTV
Because marketing isn't for one visit. It's for years of visits.
+ food cost of the promo
(low end — breakfast diner regulars come 50+ times/year)
Would you spend $8.28 to earn $1,050?
Plus the ad attention and customer data that come with it? We thought so.
Step 4 · Your Turn
This partner chose our ABR Roadshow & Accelerate Program to get these results.
Click below to schedule a consultation and see if we can help you — and if your restaurant is a great fit for the program.
Photos on this page are for visual reference only. Images may not depict the specific restaurant, location, staff, or menu item referenced in the case study.
Case study metrics reflect actual dashboard reporting from the restaurant referenced. Individual restaurant results vary based on market, concept, offer mechanics, operational execution, timing, and other factors. Past performance is not indicative of future results.
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